Welcome to another edition of The Earned Edge. There is a special invitation at the end of this post.
Your First Nurture Sequence
This week, we reframed the traditional autoresponder into something much more human. We mapped out the three part arc of a powerful welcome experience that turns a silent reader into a loyal fan.
But mapping the journey is one thing. Actually walking it is another.
The Implementation Paralysis
I know what usually happens next. You sit down at your kitchen table, open your email provider, and stare at the blinking cursor. The strategy made perfect sense on Wednesday, but now you have to figure out the actual words to type.
You worry about sounding too formal. You worry about being too pushy. The gap between knowing what you want to say and formatting it into an email feels exhausting.
Let's close that gap right now. You do not need to be a professional copywriter. You just need a framework.
Your Copy-Paste Email Template
Instead of sending you to another download or making you open a new workbook, I am giving you the exact skeleton right here.
Copy and paste these three templates directly into your email provider. Then, just fill in the brackets with your own wisdom.
Email 1: Welcome and Set the Stage
Subject: You are in. Here is what to expect.
Body: "Welcome! Thank you for trusting me with your inbox. I know you are frustrated with [insert the main problem your audience faces]. You are in the right place. Over the next few days, I am going to show you how to [insert the main benefit you provide]. Keep an eye on your inbox tomorrow. I am going to send you the one perspective shift that changes everything."
Email 2: Teach Your Core Reframe
Subject: The one shift that changes everything.
Body: "I used to believe that [insert old, limiting belief]. But then I realized [insert your core reframe]. This changed my entire approach. I recorded a video / wrote a detailed article about exactly how this works. You can view it right here: [Insert Link to Pillar Content]. Tomorrow, I will show you what happens when you apply this in the real world."
Email 3: Show the Transformation
Subject: How [Client Name] solved [Problem].
Body: "When [insert client or student name] first found my work, they were struggling with [insert problem]. We applied the exact framework I shared with you yesterday, and they finally achieved [insert result]. If you are ready to take that same step, my [insert product name] will guide you through the entire process. You can get started right here: [Insert Link to Offer]."
"The secret of getting ahead is getting started."
Quick Win
Do not overthink the transitions or worry about making it sound perfect. Open a new document right now. Copy the text above, paste it into your document, and fill in the brackets.
By doing this one small task, you have just built the engine of your automated trust building machine.
A Special Invitation - This week only
We just talked about guiding your readers to become loyal fans. But building the business that delivers? That is challenging, and if we are being honest, it can be incredibly lonely.
You are the CEO, the tech department, and the marketing team all rolled into one. It is easy to get overwhelmed and start collecting courses that just gather dust on your hard drive, hoping one of them holds the magic answer.
That is why I want to make a helpful invitation to you today. I want to share a resource called The BC Stack, which I have purchased every single year since 2021 because the value is simply unmatched.
Here is what makes this year's collection so remarkably helpful:
55 Complete Courses and Masterclasses: You get comprehensive access to a massive library of expert training for just $59. My AI Findability Fix Kit is included this year.
Step-by-Step Guidance: Experts Dan and Rachel are hosting special trainings to walk you through exactly how to grow your business, step by step.
Strategic Application: As they guide you, Dan and Rachel will highlight exactly when and how to use the specific courses within the stack, so they actually get used instead of becoming another wasted expense.
Instead of feeling lost in a sea of information, you will have a clear roadmap. You will know exactly which tool to pull from your vault, and exactly when to use it to move your business forward.
The BC Stack is only available June 8th through June 14th. If you are tired of trying to figure out every moving part by yourself, I highly recommend picking this up to support your journey.