THE EARNED EDGE

Turn your lifetime of experience into meaningful, flexible income through practical guidance, purposeful action, and steady progress.

Featured

Apr 3, 2026

•

3 min read

You're already more of an expert than you think.

You don't need to be the world's foremost authority to have a valuable business. You just need this one thing.

Debbi Hockman

Apr 3, 2026

•

3 min read

What AI is revealing about your business

The Unshakeable Foundation

Debbi Hockman

Mar 27, 2026

•

4 min read

The Unsexy Truth About What Actually Works Online

It's time to ignore 99% of the marketing advice out there. Here's what's left.

Debbi Hockman

Articles

Oct 28, 2026

•

5 min read

Your Best Content Might Be Missing One Thing

Your customers may have all the information they need. Here's how to help them actually use it.

Debbi Hockman

Oct 26, 2026

•

3 min read

What If You're Explaining the Wrong Thing?

Great positioning isn't just about explaining your business. It's about helping customers see their situation more clearly.

Debbi Hockman

Oct 23, 2026

•

4 min read

What's Hiding in Your Content Library? (And Why Am I Singing?)

Discover how to turn existing content into useful products, explore The Stack Within, learn creative ways to become memorable, and try a practical AI prompt.

Debbi Hockman

Oct 21, 2026

•

5 min read

They Noticed You. Now What?

Monday was about being memorable. Today, let's make it easier for interested people to stay connected.

Debbi Hockman

Oct 19, 2026

•

5 min read

People Won't Remember Everything You Do, So Do This.

Discover why being memorable matters more than listing every skill. Learn a simple positioning exercise to help customers remember and recommend your business.

Debbi Hockman

Oct 16, 2026

•

4 min read

You Can...But Should You?

Explore smarter business decisions in the age of AI, interactive lead magnets that help subscribers take action, ethical selling, and a future-self AI prompt for entrepreneurs.

Debbi Hockman

Load more